One of Us
Overview
A closer look at the process of conceptualizing and designing SuperJoy's map called One of Us. This project details the steps taken to design the visual identity and the user experience in UEFN.
Roles and Responsibilities
I was tasked to conceptualize, design and implement the branding identity and UI/UX design and layout to match the target audience's high impact and fast paced gameplay. I designed the branding and UI in Photoshop and Illustrator and developed the UX Design in Figma.
Challenges
- Limited understanding of the player's experience in games
- Creating and conducting a valuable User Experience Research and Testing
- Developing a brand's familiar and distinguished visual style
Brand Concept Development
Logo Exploration
Finalized Brand Direction
Announcement Assets
The trailer was created under Sulfuric Media's leadership and vision. I contributed by creating a rough script, lower thirds, and motion graphic at the end of the trailer. In addition to that an official thumbnail for the map was created to use in Fortnite's map selection screen. Stream assets were created for SypherPK to further advertise and push the audience to play. This included Twitch stream panels, carousels and an overlay.
Map Thumbnail
Stream Lower Thirds Map Code
Tournament Graphics
